Activewear for life in motion
Our story begins with the tiny, incredible cells from which we’re made. These cells let us breathe, let us think, give us strength, speed and power. Inspired by the innate beauty of the human body, even at a microscopic level, we design activewear for women and girls who never stop moving. Whether on the way to the gym, finding balance on a yoga mat or coming home from a long shift at the hospital, our items are designed for life.
If you’re like any of the women here at Epidemia, you’re tired of being told what femininity is. We believe the key to great women’s activewear is functionality, not dated stereotypes. We’ve done our research to make sure our leggings, tops and sport bras fit just right and the fabrics we choose stretch in all the ways you do - giving you the best items for life, the gym and everything in between.
But what really sets us apart is not just the superior quality of our pieces, but the vibrant prints that decorate each of our garments. Each print is created by digitally manipulating biological micrographs. That’s right, when we tell you that you can wear your heart on your sleeve, we aren’t joking. Every image that is incorporated into a print is chosen specifically for its unique ability to show the intricate strength and beauty of the human body.
What does our logo signify? Four Venus Symbols come together (symbolizing female empowerment through unity) to form the floral, yet scientific, pattern. This intersection between beauty and science is central to Epidemia's purpose.
The overlapping circles are a reference to the Flower of Life: a concept in ‘sacred geometry’ which is believed by some to mirror the process of cell division in nature.
The nodes at the points of intersection signify the importance of cooperation and teamwork in both scientific and social justice work. These points bring a sense of closure and completeness to an otherwise continuously open and growing entity, just as science seeks to discover truths by always remaining openminded.
The logo is symmetrical and balanced to evoke wellness and the healthy symbiosis of mind and body. However, one side extends past the expected boundary, embodying the concept that whether you're working in the lab or at the gym, you can always push a little harder and go a little further.
Good things we do
Our founder, Lizzie Cochran, is studying medicine in Dallas, Texas – a journey that has not only inspired the creation of Epidemia but also her aspiration to support women of all ages to pursue education and careers in science, technology, engineering and mathematics (STEM).
Epidemia is committed to moving perceptions about women and girls in STEM and going the extra mile by funding organizations that provide support and resources to women who wish to pursue education and careers in STEM.
Visit our mission page to learn more about the good things we’re doing.